The NCAA Division I Board of Directors approved an interim name, image, and likeness (NIL) policy for collegiate football and other sports after the Supreme Court antitrust ruling last week.

For collegiate football athletes, the NIL allowed them to profit off their name, image, and likeness

The NIL also enabled athletes to work for, promote or endorse specific businesses while playing collegiate sports.

“The new policy preserves the fact college sports are not pay-for-play,” said Division II Presidents Council chair and University of South Carolina Aiken chancellor Sandra Jordan.

As a result of the new policy, college teams have hired marketing experts from agencies including INFLCR, Opendorse, and J1S to improve the NIL of their team and its players.

Aside from performance, athletes would now have to consider playing time, the chance at stardom, and the fervency and size of a school’s market.

Only 20 states have passed the NIL legislation so far, with seven taking effect starting Thursday and more starting later in July.